A few days ago, the National Bureau of Statistics released the latest consumption data. From January to November this year, the total retail sales of consumer goods reached 3,728.7 billion yuan, an increase of 8.0% year-on-year. Among them, the cumulative consumption of cosmetics in the first 11 months exceeded 270 billion yuan, an increase of 12.7% year-on-year, the second largest increase in daily necessities.

Cosmetics consumption is changing from flexible consumption to just-in-demand consumption, and the consumer population is also expanding. Against the background of increasing consumer demand and spending power, a number of new domestic beauty brands have grown up, becoming representatives of new domestic products under the new consumption trend. Among them, the new brand that came out of Guangdong, a major town of beauty and cosmetics, is particularly prominent.

The annual output value of cosmetics in Guangdong Province accounts for 70% of the country’s total, but in the past it was stuck in the inherent impression that international brand OEMs and domestic brands were poor. In the past two years, we have represented the new domestic products brands such as Perfect Diary, Guyu, 943, Colorkey, and Zhiguan. With the help of new Internet platforms B Station, and Douyin, we have been using high-quality, well-designed products to meet user needs The attitude has been sought after by the post-95 consumer groups.

The mature industrial chain Acrylic Jars Suppliers, clear understanding of the post-95 consumer groups, and the development of new platforms represented byave become the three core factors for the large-scale outbreak of new brands in Guangdong. This batch of new brands, while reshaping the public’s perception of domestic beauty brands, has also become a new sample for the transformation and upgrading of the beauty industry in Guangdong Province.

According to the data of of the domestic product “March” in the new consumption wave, as of October 2019, in the past year,users have published more than 1.8 million domestic products related notes on the platform, an increase of 110% year-on-year. 300 million shares and discussions from more than 42 million people. Among them, the mention rate of domestic beauty brands is extremely high, and the cycle of establishing user awareness for new brands is shortening.

https://www.yyyazi.com/product/

コメント