Even after leaving the hypermarket for nearly four years, compared with daily cleaning and care brands such as Libai and Eagle Brand, consumption Those who still know Blue Moon ’s brand awareness still occupy a relatively high proportion. Industry insiders believe that behind the shelves, there is a contradiction in the relationship between zero supply of daily necessities. And this return, no matter in the promotion of the brand or seize the market share, has a certain positive effect on Blue Moon. But if Blue Moon, who has been offline for four years, can return to the position of No.
However, due to the fact that the site selection constraints and consumer demand do not match well, the Moon Cabin has not developed on a large scale. In particular, in recent years, with the increase in the cost of supermarket channels and the increase in labor costs, the game between daily chemical brand suppliers and hypermarkets as retailers has become more intense. Back in 2008, Blue Moon took the lead in opening the "liquid era". Chinese food industry analyst Zhu Danpeng said in an interview with a Beijing Business Daily reporter that Blue Moon’s return to the traditional business super channel is the right decision. In fact, in the beginning of November, there was news flowing out of the circle-at the end of November,
Blue Moon would complete the loading of Cream box and Auchan in the country. From districts and counties to Chengdu stores, Carrefour has at least 10 sales staff in each store.3% in 2016. Blue Moon has also been affected in terms of performance and market share. Blue Moon ’s brand recognition is also relatively high.
At the same time, Blue Moon launched a new product specifically tailored for the Internet channel, positioning high-end-Blue Moon Machine Wash Extreme products. In addition, after Blue Moon was removed from the shelves, the shelves were occupied by competitors in the same industry. Regardless of product function, launch time, and segmentation, they are at the forefront of the market and occupy the first position.Four years after the break, Blue Moon once again joined RT-Mart, focusing on offline channels such as hypermarkets.4% in 2012 to 20. Chinese household washing began to change from "powder" to "liquid", and also opened the curtain of the "liquid era" of the entire domestic detergent industry. It can be said that Blue Moon has always been the leading brand in the daily cleaning and care market.
https://www.yyyazi.com/product/cream-box/
However, due to the fact that the site selection constraints and consumer demand do not match well, the Moon Cabin has not developed on a large scale. In particular, in recent years, with the increase in the cost of supermarket channels and the increase in labor costs, the game between daily chemical brand suppliers and hypermarkets as retailers has become more intense. Back in 2008, Blue Moon took the lead in opening the "liquid era". Chinese food industry analyst Zhu Danpeng said in an interview with a Beijing Business Daily reporter that Blue Moon’s return to the traditional business super channel is the right decision. In fact, in the beginning of November, there was news flowing out of the circle-at the end of November,
Blue Moon would complete the loading of Cream box and Auchan in the country. From districts and counties to Chengdu stores, Carrefour has at least 10 sales staff in each store.3% in 2016. Blue Moon has also been affected in terms of performance and market share. Blue Moon ’s brand recognition is also relatively high.
At the same time, Blue Moon launched a new product specifically tailored for the Internet channel, positioning high-end-Blue Moon Machine Wash Extreme products. In addition, after Blue Moon was removed from the shelves, the shelves were occupied by competitors in the same industry. Regardless of product function, launch time, and segmentation, they are at the forefront of the market and occupy the first position.Four years after the break, Blue Moon once again joined RT-Mart, focusing on offline channels such as hypermarkets.4% in 2012 to 20. Chinese household washing began to change from "powder" to "liquid", and also opened the curtain of the "liquid era" of the entire domestic detergent industry. It can be said that Blue Moon has always been the leading brand in the daily cleaning and care market.
https://www.yyyazi.com/product/cream-box/
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